The Impact of ODIs on Employee Commitment, Employee Motivation, Job Satisfaction and job Performance: A Case Study of Udon Mastertech Co., Ltd. in Thailand

This action research identifies and investigates the impact of Organizational Development Intervention (ODI) on employee commitment, employee motivation, job satisfaction, and job performance in an organization in Thailand. The respondents were the one-hundred and ninety-nine employees of a company specializing in the distribution of a wide range of electronic parts. Both quantitative and qualitative approaches were utilized and data was collected using questionnaires, on-line assessment, focus group interviews, and observation. The action research was conducted from January 2009 to March 2010. The results indicate that employee commitment and motivation and job satisfaction and performance improved after the ODIs which included formal and informal meetings, leadership classes, communication training and reward programs. The improved affective commitment of the staff was enhanced by the employees’ desire to remain with the company. This was reflected by the reduced turnover rate and increased team dynamic. This also translated into direct financial benefits to the company as the cost of recruiting and training new high skilled staff was lowered. In addition, improved normative commitment helped the staff and company understand and support their goals and the company’s goals