THE IMPACT OF EMPLOYEE COMMITMENT ORIENTATION ON FIRM PERFORMANCE: EVIDENCE FROM SOFTWARE BUSINESSES IN THAILAND

In the current, complex business environment, many organizations face increasing pressure about high competition in both the industrial and service sectors. In addition, high working competition of employees rises in the organizations around the world. Consequently, people often seek jobs and switch work more in the present. Employee commitment is a hot issue for both executive managers and researchers. Furthermore, it is an important role that improves competitive advantage and organizational performance. The organizations have concentrated on the approaches and techniques to make employees feel committed, honest and willing in the workplace. Thus, this research purposes to examine the relationship of employee commitment orientation and firm performance. Therefore, organizational outcomes are more particular, including organizational citizenship behavior, organizational creativity, organizational innovation, organizational excellence, business competitiveness and firm performance, which are proposed to have positive relationships with all constructs. The data were collected from a survey of 113 software businesses in Thailand. The results indicate that employee commitment orientation is strongly supported with all of consequences including organizational citizenship behavior, business competitiveness and firm performance. Likewise, the researchers develop a conceptual framework in this research that considers the characteristics of employee commitment orientation and outcomes. Finally, theoretical and managerial contributions, conclusion, and suggestions for future research are also interesting to be discussed