Winking, allusions, and anagrams: Translating character names in Harry Potter

In Harry Potter, J.K. Rowling presents to readers a foreign world in the familiar setting of England with a wide array of characters who have a wide variety of names. Harry Potter is challenging for translators who must translate character names while maintaining a balance between the foreign and the familiar, as does Rowling. Rowling’s work is identified as a piece of ‘kiddult’ literature where it is directed at both adults and children. Additionally, Rowling is described as winking at adults through her use of allusions in character names. Some translators argue in favour of localizing all character names in the target language while others argue for the direct transfer of names from English to the translation. This paper argues in favour of a balance between localization and direct transfer (or globalization) in the translation of texts like Harry Potter. After a comparison of the literature, a translation model is presented to aid translators in establishing a balance between localization and direct transfer by providing specific situations in which it is advisable to translate character names and when it is advisable to directly transfer character names into the translation