Add to ORKGThis was intended to be a collection of chapters for a first draft of a future textbook dealing with topics related to channel marketing. The first part analyses the nature, structure, evolution of the commercial sector and company. The issues related to channel design and management are then considered, with a deeper analysis of relevant domains for potential conflict or cooperation such as innovation, product assortment and store brands, e-commerce and multi-channel interfaces
Marketing channels are among the most important elements of any value chain. This is because the bul...
A marketing channel is a set of interdependent organizations involved in the process of making a pro...
This book aims to revisit the “traditional” interaction between channel strategies and the marketing...
This was intended to be a collection of chapters for a first draft of a future textbook dealing with...
International audienceUndoubtedly a must-read for anyone interested in channel and retail marketing....
This paper starts with the importance of channel marketing and its types and how it has a relationsh...
This updated text explores the contemporary trends in retail and channel marketing. Disentangling th...
This eight edition of Marketing Channels: A Management view has been revised to address the new mult...
Today most companies do not sell their goods directly to the final user. Instead many of the tasks...
Today most companies do not sell their goods directly to the final user. Instead many of the tasks...
Today most companies do not sell their goods directly to the final user. Instead many of the tasks...
The paper starts from the quality of merchandise distribution and distribution channels and mutual r...
International audienceThe marketing literature has made significant progress toward a better underst...
International audienceThe marketing literature has made significant progress toward a better underst...
Marketing channels are among the most important elements of any value chain. This is because the bul...
Marketing channels are among the most important elements of any value chain. This is because the bul...
A marketing channel is a set of interdependent organizations involved in the process of making a pro...
This book aims to revisit the “traditional” interaction between channel strategies and the marketing...
This was intended to be a collection of chapters for a first draft of a future textbook dealing with...
International audienceUndoubtedly a must-read for anyone interested in channel and retail marketing....
This paper starts with the importance of channel marketing and its types and how it has a relationsh...
This updated text explores the contemporary trends in retail and channel marketing. Disentangling th...
This eight edition of Marketing Channels: A Management view has been revised to address the new mult...
Today most companies do not sell their goods directly to the final user. Instead many of the tasks...
Today most companies do not sell their goods directly to the final user. Instead many of the tasks...
Today most companies do not sell their goods directly to the final user. Instead many of the tasks...
The paper starts from the quality of merchandise distribution and distribution channels and mutual r...
International audienceThe marketing literature has made significant progress toward a better underst...
International audienceThe marketing literature has made significant progress toward a better underst...
Marketing channels are among the most important elements of any value chain. This is because the bul...
Marketing channels are among the most important elements of any value chain. This is because the bul...
A marketing channel is a set of interdependent organizations involved in the process of making a pro...
This book aims to revisit the “traditional” interaction between channel strategies and the marketing...