Channels Marketing

The paper starts from the quality of merchandise distribution and distribution channels and mutual relationships of the participants in them. Evolution of distribution channels based on the concentration processes and integration of functions is emphasized. In this context, the position of retail in a combination system is defined in terms of its business systems and new elements in their design described to the application of specific business models. Put, marketing channels are the various ways in which good and services find their way from the provider to the consumer, and the payment generated find their way back to the provider. Depending on various factors, such as the nature of the goods, the speed of the sales process and the stability of demand, marketing channels (also sometimes referred to as distribution channels) may be as straightforward as the manufacturer selling directly to the consumer, or they evolve to include any number of intermediaries and middlemen