Channel Marketing in Digital Era

This paper starts with the importance of channel marketing and its types and how it has a relationship with the customers. Channel marketing is a process where the company develops various marketing techniques as well as sales strategies to reach the broadest possible customer base. The goal of channel marketing is to establish direct communication with customers in each channel. The techniques used in each channel is different, but the overall strategy must always brand the business consistently throughout the conversation. Channels of distribution increase the effectiveness of marketing because the middlemen are specialized agencies of delivery. They help to reduce the cost transaction and smoothen the flow of goods and services