EVALUASI PENERAPAN PROMOSI PADA PT. SUARA MERDEKA PRESS PERWAKILAN SURAKARTA

One of marketing strategythat should be done by the company is be exercising promotion activities. The promotion will be very helpfull for the company in introducting and explanation of the uses and product or service, including full felling customer’s needs of the product and service which compliment their our comfort. The gold of research is to know and understand promotion implementation that had done by PT. Suara Merdeka Press and to conclude how efficient of that promotion implementation. The research is done in PT. Suara Merdeka Press Surakarta Representative, located in Dr. Wahidin street 19 Surakarta. The data type used in the research is secondary data. Data analysist technique used in research is descriptif. This analysist is important to get the prospective of efficiency rate of promotionactivities conducted by PT. Suara Merdeka Press Surakarta Representative. Topic explanation ranging from promotion activities conducted by. PT Suara Merdeka Press, explanation on promotion cost and sales return, also efficiency calculation. Conclution of the explanation is that promoting activities conducted PT. Suara Merdeka Press Surakarta Representative from 2004-2008 have a lack of influences on the sales return (in unit), it happened because the rise of promotion cost did not followed with the rise of sales return. Promotion activities didn’t also efficient enough because of the rise in promotion efficiency percentage (after calculation). Advice from the writer, PT. Suara Merdeka Press Should be wiser on spending yearly cost for promotion. PT. Suara Merdeka Press need to maximize other factor beside promotion leke content of the news, advertisement selling, that have major influence of sales return. Keyword : Promotion Implementation, Promotion Mix, Promotion Efficiency