Recommended Citation Southergill, Glen, "Game-Street: Rhetoric and Critical Play for Business Ethics Instruction " (2010). All Theses. Paper 813. GAME-STREET: RHETORIC AND CRITICAL PLAY FOR BUSINESS ETHICS INSTRUCTION

ii This thesis explores business ethics instruction as a rhetorical problem and discusses critical play as a means of learning. Artistotle‘s concept of phronesis, or practical wisdom, is used as a way of demonstrating the problematic nature of business ethics pedagogy theory and practice when viewed through a lens of social epistemic rhetorical theory. Rather than attempting to quantify business ethics, this work argues for a subversive paradigm achievable through critical play. Game space is observed in two domains of ethical learning. I argue that the business ethics classroom space of Clemson University is a form of remediated non-space constrained by game-esque mechanics and social conventions. A Massively Multi-Player Online Role-Playing game (in this case, World of Warcraft) offers illustration of aligning business ethics learning with play. Critical play permits subversion and/or unlearning (replacement of existing paradigms with new ones), and is observed in classroom (non-space) and World of Warcraft (virtual mixed-ecology space)