Program Inovasi Pengelolaan Sampah Di Kota Malang

: The Innovation Management Trash Program in Malang City. Trash problem in Malang City caused by the more trash source that emerge in Malang City. Therefore, trash management innovation is necessary to cope with trash problem that occurs. This research use descriptive qualitative research method. This research result shows that trash management innovation of more emerge from citizen. The innovation strategy of trash management by DKP is cooperating with environmental activist to develop and invite the environmental activists to socialisation. The effectiveness of trash management policy is effective but still not optimal enough because of many factor. The impact of management there is awareness from citizen, additional income for the citizen and achieved trophy Adipura