Add to ORKGThe once distinct spheres of politics and marketing have become more entwined in recent decades, with mixed results. Clare Lovett explores the strengths and weaknesses of the political marketing approach to ‘selling’ the Labour Party from 1992 to 1997 with a view to demonstrating that, within certain frameworks, political marketing is not a threat but an asset to democracy
According to the American Marketing Association (AMA), marketing is defined as the activity, set of ...
The development of the political world, mostly to have taken part in the past decades, hasbenefited ...
The article presents a broad overview of the concept of political marketing and its significance in ...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
This paper has two broad aims: to trace the theoretical development of political marketing and then ...
This review of the literature on political marketing and the party most associated with it in the UK...
This conceptual paper focuses on political marketing ‘strategies’ in the context of major British po...
The rise and growing importance of political marketing is self-evident in many of the major western ...
Political marketing has attracted increasing attention from political commentators in recent years, ...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
In a modern political competition that is open and transparent, contestants need amethod that can fa...
Harrop (1990) perceives political marketing as being not just about political advertising, party pol...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
The study of marketing by political parties has been a steadily growing theme in academia over the p...
The article presents a broad overview of the concept of political marketing and its significance in ...
According to the American Marketing Association (AMA), marketing is defined as the activity, set of ...
The development of the political world, mostly to have taken part in the past decades, hasbenefited ...
The article presents a broad overview of the concept of political marketing and its significance in ...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
This paper has two broad aims: to trace the theoretical development of political marketing and then ...
This review of the literature on political marketing and the party most associated with it in the UK...
This conceptual paper focuses on political marketing ‘strategies’ in the context of major British po...
The rise and growing importance of political marketing is self-evident in many of the major western ...
Political marketing has attracted increasing attention from political commentators in recent years, ...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
In a modern political competition that is open and transparent, contestants need amethod that can fa...
Harrop (1990) perceives political marketing as being not just about political advertising, party pol...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
The study of marketing by political parties has been a steadily growing theme in academia over the p...
The article presents a broad overview of the concept of political marketing and its significance in ...
According to the American Marketing Association (AMA), marketing is defined as the activity, set of ...
The development of the political world, mostly to have taken part in the past decades, hasbenefited ...
The article presents a broad overview of the concept of political marketing and its significance in ...