Add to ORKGPolitical marketing has attracted increasing attention from political commentators in recent years, yet relatively little academic work has been conducted into its nature - either theoretically or empirically. Transferred to parties, marketing can be used in deciding what policies to adopt and what organisational structures to employ. This paper will thus explore the potential of political marketing and its use by Thatcher in 1979 and Blair in 1997 in order to enable consideration of these implications
This review of the literature on political marketing and the party most associated with it in the UK...
Over recent years, whilst there has been increasing acceptance of the existence and role of marketin...
This article discusses one model type of political party – the idea of a “marketing party”. The term...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
The rise and growing importance of political marketing is self-evident in many of the major western ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
It has become commonplace to speak of political parties and brands. This article looks at the rise o...
The subject of this thesis is The Conservative Party and its use of political marketing. The text an...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This conceptual paper focuses on political marketing ‘strategies’ in the context of major British po...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
Multi-party political system led to competition between political parties which caused the need for ...
Like products and services, political parties have to do "marketing" to grab the highest "market sha...
This paper has two broad aims: to trace the theoretical development of political marketing and then ...
There has recently been a growing interest and literature in the application of brand management pri...
This review of the literature on political marketing and the party most associated with it in the UK...
Over recent years, whilst there has been increasing acceptance of the existence and role of marketin...
This article discusses one model type of political party – the idea of a “marketing party”. The term...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
The rise and growing importance of political marketing is self-evident in many of the major western ...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
It has become commonplace to speak of political parties and brands. This article looks at the rise o...
The subject of this thesis is The Conservative Party and its use of political marketing. The text an...
This thesis examines the political marketing of the Conservative Party in three opposition periods: ...
This conceptual paper focuses on political marketing ‘strategies’ in the context of major British po...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
Multi-party political system led to competition between political parties which caused the need for ...
Like products and services, political parties have to do "marketing" to grab the highest "market sha...
This paper has two broad aims: to trace the theoretical development of political marketing and then ...
There has recently been a growing interest and literature in the application of brand management pri...
This review of the literature on political marketing and the party most associated with it in the UK...
Over recent years, whilst there has been increasing acceptance of the existence and role of marketin...
This article discusses one model type of political party – the idea of a “marketing party”. The term...