Add to ORKGThis review of the literature on political marketing and the party most associated with it in the UK, New Labour, suggests that the relationship is not straightforward. Politicians are, for example, hesitant to use marketing language in public. The relationship is problematised along the three dimensions of: partial or total import into some or all of politics; functional or instrumental use by leading politicians, and the roles of transformer of politics, or transfer agent for techniques. The results suggest two responses. The first is more fieldwork into political marketing outside of electoral campaigning and inside policy making. The second is a reconceptualising of the relationship away from the transformation or transfer dimension, an...
Over recent years, whilst there has been increasing acceptance of the existence and role of marketin...
Questions the nature of marketing methods in political campaigns based on a grounded theoretical app...
In this article, we seek to distinguish between two concepts often conflated in the literature: poli...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
Purpose: Whilst political marketing has become established as a subject area, important issues remai...
This paper has two broad aims: to trace the theoretical development of political marketing and then ...
Purpose: Whilst political marketing has become established as a subject area, important issues remai...
This conceptual paper focuses on political marketing ‘strategies’ in the context of major British po...
The rise and growing importance of political marketing is self-evident in many of the major western ...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
Political marketing is commonly regarded as synonymous with the use of persuasive techniques in camp...
It has become commonplace to speak of political parties and brands. This article looks at the rise o...
Harrop (1990) perceives political marketing as being not just about political advertising, party pol...
Political marketing has attracted increasing attention from political commentators in recent years, ...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Over recent years, whilst there has been increasing acceptance of the existence and role of marketin...
Questions the nature of marketing methods in political campaigns based on a grounded theoretical app...
In this article, we seek to distinguish between two concepts often conflated in the literature: poli...
The once distinct spheres of politics and marketing have become more entwined in recent decades, wit...
Purpose: Whilst political marketing has become established as a subject area, important issues remai...
This paper has two broad aims: to trace the theoretical development of political marketing and then ...
Purpose: Whilst political marketing has become established as a subject area, important issues remai...
This conceptual paper focuses on political marketing ‘strategies’ in the context of major British po...
The rise and growing importance of political marketing is self-evident in many of the major western ...
During the 1992 general election analysts took great interest in scrutinising the work of once large...
Political marketing is commonly regarded as synonymous with the use of persuasive techniques in camp...
It has become commonplace to speak of political parties and brands. This article looks at the rise o...
Harrop (1990) perceives political marketing as being not just about political advertising, party pol...
Political marketing has attracted increasing attention from political commentators in recent years, ...
Local political marketing can be defined as marketing related strategy, activities, and tactics imp...
Over recent years, whilst there has been increasing acceptance of the existence and role of marketin...
Questions the nature of marketing methods in political campaigns based on a grounded theoretical app...
In this article, we seek to distinguish between two concepts often conflated in the literature: poli...