Analysis of wine consumption preferences

This bachelor thesis is focused on consumers preferences in the consumption of wine. The aim of this study is to find and evaluate the factors influencing the wine consumption preferences significantly. Analysis of these preferences is based on own survey, which was implemented in February of 2016. The introduction of work describes its purpose and methodology work. The first part of thesis is focused on the theoretical background. Firstly, it is engaged in history of wine, specification of wine cultivars, wine division and brief description of production wine or wine regions. Further, this bachelor thesis is engaged in market of wine, factors that may influence consumer behavior and also marketing research, which includes the methods of data collection, making questionnarie in detail which was used during the practicap part of this thesis. The second part of this bachelor thesis is focused on own statistical data analysis and it includes the results of questionnaire survey. In this part is analysed dependence between selected factors. And the defined hypothesis are confirmed or rejected. These hypothesis were defined before the survey was started. The conclusion of the thesis sumarizes the most important findings from the survey and evaluate an overall assesment of the issue