The thesis discusses the analysis of preferences in beer consumption. It is divided into two main parts: the theoretical background and analytical sections. The basic principles such as manufacturing, technology and categorization of beer are explained in the theoretical part. Next the beer market in the Czech Republic is illustrated following with consumer characteristics. It is researched from two different angles. As the first there are marketing factors influencing buying habits of the consumer himself. The other one contains general patterns of food consumption, which are given for the food segment as a whole, and especially for beer consumption. This section is completed with elementary principles of research, questionnaire creation a...
The study identifies the main beer consumption determinants in the Czech Republic and quantifies the...
Bachelor thesis is focused on the analysis of demand for regional beer brands in Pardubice Region. T...
In September 2014 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a par...
The main subject of this thesis is analysis of preferences in beer consumption. The main goal of the...
The main topic of this thesis is the popularity of fruit beers in the Czech Republic. It describes a...
Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Dip...
The aim of this thesis is to analyze the consumption behavior of the inhabitants of the Czech Republ...
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in b...
This Masters thesis Beer Market Analysis in Czech Republic describes the brewing industry in the Cze...
This bachelor thesis deals with wine consumption preferences. The main aim is to assess factors, whi...
Diploma thesis, entitled "The evaluation of the beer market in the Czech Republic", focuses on the a...
This thesis is focused on consumer behavior of Czech people in relation to the product which has a v...
This thesis aims to characterize the beer market in the Czech Republic, determine factors that affec...
This thesis is focused on the influence of perception of brand and origin of beer on consumer behavi...
The per capita consumption of beer in the Czech Republic is one of the biggest in the world. However...
The study identifies the main beer consumption determinants in the Czech Republic and quantifies the...
Bachelor thesis is focused on the analysis of demand for regional beer brands in Pardubice Region. T...
In September 2014 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a par...
The main subject of this thesis is analysis of preferences in beer consumption. The main goal of the...
The main topic of this thesis is the popularity of fruit beers in the Czech Republic. It describes a...
Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Dip...
The aim of this thesis is to analyze the consumption behavior of the inhabitants of the Czech Republ...
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in b...
This Masters thesis Beer Market Analysis in Czech Republic describes the brewing industry in the Cze...
This bachelor thesis deals with wine consumption preferences. The main aim is to assess factors, whi...
Diploma thesis, entitled "The evaluation of the beer market in the Czech Republic", focuses on the a...
This thesis is focused on consumer behavior of Czech people in relation to the product which has a v...
This thesis aims to characterize the beer market in the Czech Republic, determine factors that affec...
This thesis is focused on the influence of perception of brand and origin of beer on consumer behavi...
The per capita consumption of beer in the Czech Republic is one of the biggest in the world. However...
The study identifies the main beer consumption determinants in the Czech Republic and quantifies the...
Bachelor thesis is focused on the analysis of demand for regional beer brands in Pardubice Region. T...
In September 2014 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a par...