Nákupní chování spotřebitele na trhu s bio vínem

Muchová, M. Consumer buying behaviour on the organic wine market. Bachelor the-sis. Brno: Mendel University, 2017. This bachelor thesis deal with consumer behaviour in organic wine market. It de-scribes the consumer's preferences, the frequency of consumption organic wine and the reasons for their consumption that I found out based on questionnaire survey. It also identifies the factors, which influence consumers in buying organic wine. Based on these survey data there are suggested recommendations for sub-jects which operate on this market