The relat ionship between enterta inment producers and higher educat ion providers

Cameron, Verhoeven and Court have noted that many screen producers do not see their tertiary education as being beneficial to their careers. We hypothesise that universities traditionally have not trained students in producing skills because of the division of labour between arts and business faculties, and because their focus on art rather than entertainment has downplayed the importance of producing. This article presents a Scholarship of Teaching and Learning (SOTL) whole-of-program evaluation of a new cross-faculty Bachelor of Entertainment Industries degree at QUT, devoted to providing students with graduate attributes for producing, including creative skills (understanding story, the aesthetics of entertainment, etc.), business skills (business models, finance, marketing, etc.) and legal skills (contracts, copyright, etc.). Stakeholder evaluations suggest that entertainment producers are highly supportive of this new course. Copyright © 2013 RMIT Publishing