Assessing creativity in TV studio production

This paper will seek to gauge how media production can be taught within Higher Educational Institutions to inspire the next generation of programme makers to create original student led productions, rather than replicating content. Brown and Duthie ask how media educators and teachers of film and television production courses assess creativity and discuss innovative approaches to learning, teaching and assessment in the academy and ask how we can encourage risk taking in a risk averse environment. This paper considers whether contemporary global TV formats can be the catalyst for new ideas and content and how to encourage students to be film and TV making pioneers