GREEN HUMAN RESOURCES MANAGEMENT APPLICATION THE FATMA JOMBANG HOTEL

This study aims to determine how important the application and strategy of green human resources management. The object used is the hospitality industry, namely the Fatma Jombang hotel. This study uses qualitative methods with a descriptive approach. Data collection techniques obtained from observations, interviews and documentation. Stages of data analysis techniques used are data reduction, data presentation and conclusion. The data validity test in qualitative research includes credibility, transferability, dependability and confirmability tests. The results of the interview showed that the application of green human resources management applied at the Fatma Hotel includes the recruitment of new employees and employee discipline in maintaining the cleanliness of the environment around the hotel. The purpose of hiring new employees is to improve the quality of human resources in the company. The application of green human resources management at Fatma Hotel has a very important role because it can increase work productivity and it is felt that activities are more comfortable and employees are more disciplined in carrying out their work. To maintain the cleanliness of the hotel environment, employees also always warn visitors to make waste in places that have been provided by the hotel, namely organic and non-organic waste bins. For cleanliness in the hotel is very concerned because the cleanliness is very ensure the comfort of visitors while staying. One of the strategies for implementing green human resources management at Fatma Hotel is by holding training. This training is in the form of training by training patience in serving customers, fostering empathy and honing good communication skills. As for giving rewards to employees who have good performance in the form of salary increases