A Study on the Impact of Television Advertisements on Consumer's Purchasing Decision of Durable Goods in Pudukkottai District

Marketing is the process of discovering and translating consumer needs and wants into product and service specifications advertising plays an important role in the marketing process and aims at achieving the marketing objectives. These four P's – Product, Price, Place (Distribution) and Promotion are the elements of the marketing mix. Importance of the study is: As all consumers are not alike and their preferences are constantly changing, they prefer differentiated products, which reflect their own special needs, personalities and life styles