IMPACT OF ADVERTISEMENT ON CONSUMERS BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO POLLACHI

Advertising has added in a sophisticated way of constructing consciousness approximately any product or a provider with inside the society. The main objective of the study is to determine the Impact of advertisement on consumer buying behavior. A sample of 100 respondents is collected using multi-stage sampling. Both primary data and secondary data were collected from the study. The collected data has been analysed using percentage analysis and chi-square test. The study concluded that understanding consumer psychology, company’s expertise new products, marketing campaigns and increase profitability through advertisement