STUDY ON MARKETING COST, MARKETING EFFICIENCY, MARKETING MARGIN, PRICE SPREAD & PRODUCER SHARE IN CONSUMER RUPEES, IN VALUE CHAIN ANALYSIS OF ROSE (Polyantha)

The present study named Study on Marketing cost, marketing efficiency, marketing margin, price spread, producer share in consumer rupees, and identify the different marketing channels in value chain analysis of rose (Polyanthas) in Vizayangaram district of Andhra Pradesh. This study aims to investigate Marketing cost, and Marketing efficiency, price spread and producers share in consumer rupees of Rose (Polyanthas) in Vizayanagaram district of AP. The present study was conducted on year 2021-2023. The study was conducted in Kothavalsa block of Vizayangaram district. For this study 5 villages were selected from Kothavalsa block, the study reveals there is marketing cost, marketing efficiency, marketing channels in comparatively higher