PRICE SPREADS IN CUT-FLOWER MARKETING: SOME EVIDENCE FROM BANGLADESH

Flower marketing has been expanding rapidly but in an unorganized way. The present study has examined the existing marketing system, estimated marketing cost, margins of different flowers of different marketing channels. Flower growers received 30.75% to 60.42% of the consumer's taka while 24.71% to 58.5% were spent as the marketing cost. The net marketing margin varied from 3.0% to 37.83% of consumer's taka. Growers used channel I most though it involved highest cost of all the channels. Adoption of proper measures for the solution of the current problems would improve the efficiency of the marketing system which will in turn increase grower's share in consumer's taka