E-Commerce: The Base of E- Marketing

E-commerce offers unlimited shelf space. It isn’t bound by operational timings and geographical boundaries and it provides an opportunity to cater to country wide city markets (for customers and supplies both) at a comparative miniscule cost to an audience all set to grow to $ 150 million by 2010. From a consumers perspective it allows greater access to markets and an opportunity to make informed decisions on purchases. To provide security and legal recognition to the transactions executed electronically, Indian Parliament enacted the Information Technology Act, 2000 which has come into force on October 17, 2000. Business and economy are inextricably linked with the development and implementation of new technology. The present paper aims to study the economic implications of E-commerce in India.In a nutshell, just any selling or buying business can book the profit by the E-commerce method