Penetration of E Commerce in India

E Commerce has become an integral part of the modern life style. as a symbol of globalizationand advancement of information technology, it represent the cutting edge of success in this digital world. more than the 70 percent of the indian lives in rural area, thus the involvement of rural people may affect the faith and progress of e-commerce related industries. the percentage of e-commerce space is getting higher as more and more online retailers enter the market. major indian portal sites have also shifted towards e-commerce instead of depending on advertising revenue. the paper attempts to highlight the future of e-commerce by consideration the condition of its mass rural areas.