E-Commerce Development in India

E-commerce stands for electronic commerce. E-commerce is doing business online and electronically. The E-commerce has completely revolutionized the conventional concept of business. E-commerce deals with selling and purchasing of goods and services through the internet and computer networks. This paper attempts to highlight the different challenges faced by the E-commerce in India, understand the essential growth factors required for E-commerce, describes the prosperity of E-Commerce in India and retail E-Commerce sales in India. The study found that, in the world of E-commerce, the existence of the wholesalers is at the greatest risk because the producer can easily ignore them and sell their products to the retailers and the consumers. Wholesalers can take the advantage of E-commerce in establishing contracts with reputed producers and linking their business with the online. The study also found that E-commerce provides the various types of opportunities to the wholesalers, retailers, producers and the People. India will drive e-commerce in Asia Pacific region after China and Indonesia. Reasons hampering India from finding a place in a global retail e-commerce index are also put in the foreground. Sequential events leading to a growth of different types of e-commerce in India are delineated into two waves to understand the evolutionary process. Out of total non- travel B2C e-commerce, online retail holds significant fifty percent share and its prospects for future growth are extremely positive. Businesses and researchers will find this chapter useful to devise future strategies to win and sustain the e-commerce market in India