Managerial Implications for Enhancing Working Motivation and Loyalty of Workers of Enterprises in Dong Nai Province

Purpose: The article aims to assess the factors affecting employees' work motivation and loyalty in enterprises in Dong Nai province. On that basis, the authors propose managerial implications to improve employees' work motivation and loyalty at enterprises in Dong Nai province. Theoretical framework: Motivation and loyalty is reflected in the employee's intention to stay with the organization for a long time, even when receiving a more attractive salary offer from other organizations. Work refers to the positive effects of work on each person, related to the challenges at work, the opportunity to develop personal abilities, and the enjoyment of doing the job. Design/Methodology/Approach: Quantitative method was carried out through direct interviews with 1000 workers using a questionnaire designed based on the results of the qualitative research step. The data were processed by SPSS 20.0 and Amos software. The reliability of the scales was tested using Cronbach's Alpha reliability coefficient, EFA exploratory factor analysis, confirmatory factor analysis (CFA), and structural model analysis (SEM) in Dong Nai province from June 2022 to December 2022. Findings: The study's contribution is to identify the factors of corporate culture, social responsibility, and management capacity to promote work motivation and employee loyalty. Research, practical & social implications: Classical theories are used to study work motivation, add 3 factors, find out the remaining problems, and propose management implications to improve the work motivation of employees' activities soon. Originality/Value: The results are also scientific evidence and are essential for researchers and policymakers for businesses to apply research results to improve employee motivation and loyalty of employees