MOTIVATION AND HRM FACTORS RELATION TO THE EMPLOYEE LOYALTY

The employee loyalty is an essential factor for the organizational success and has gain the intentions of well renowned researchers and regulators globally. Thus, the basic purpose of this study was to examine the role of education & training, internal communication, organizational culture and employee motivation on employee loyalty. Moreover, mediation of employee motivation is also assessed in the present study. The data is collected from workers in the Indonesian education sector using systematic random sampling. The usable response rate in 67.18%. The data is analyzed using PLS 3.2.9. The results have revealed that there exists a positive relationship between education & training, internal communication, organizational culture, motivation and loyalty. Additionally, the mediating role of motivation is confirmed, as well. The findings of the study are helpful for HRM practitioners and policymakers to develop a strategy for making employees loyal. This study fills the gap between limited studies conducted regarding employee loyalty in the education sector