Transportbeteenden i Skellefteå kommun : En kvalitativ studie om hur människor påverkas av olika faktorer vid val av färdmedel

The purpose of this study was to investigate how people in Skellefteå municipality transport behavior looks like. Skellefteå municipality is working on developing the traffic planning, but are the improvement opportunities similar to that the people in this study put forward. To investigate what limitations and other underlying factors there are that can influence these people's choice of means of transport. To see if these people could consider switching to using more environmentally friendly means of transport during their daily commute. Since Skellefteå municipality's goal is that car use within the municipality should not continue to relatively increase. To investigate and analyze this, seven respondents from the municipality of Skellefteå were interviewed, what their daily commutes look like and their experiences and opinions within the various transport options. The results show that depending on the stage of life the respondents are in, there are more or fewer restrictions on their daily commute. The people in the study also faced limitations in their daily commute that could be explained by restrictions in time geography that affected their movement between their home and work. With all aspects in mind, changing means of transport within the daily commute is seen as complex. Currently, the people in this study do not see public transport in Skellefteå as an alternative that would replace the car within their daily commute, as public transport does not meet their needs. But to use a bicycle within its daily commute as more likely, as the measures presented by the municipality and the improvement opportunities presented by the respondents in this study agreed to some extent. The development that the municipality of Skellefteå is carrying out in pedestrian and bicycle traffic could lead to these respondents switching to a certain extent using bicycles as an alternative means of transport within their daily commute. Nudging is used to see how the municipality of Skellefteå works with measures that could promote traffic behavior among the municipality's residents, which could result in more environmentally friendly passenger traffic