En attraktiv kollektivtrafik : Enkla metoder för ett ökat resande

The purpose of this paper is to find out if there are any simple solutions to attract an increased use of public transportation in a smaller town in Sweden. Simple solutions are measures that can be taken within the current budget, and which do not require large investments and extensive political decisions. In order to search for possible solutions I needed to find out which factors and attitudes that determine why people choose public transportation and peoples’ traveling habit. I have made a survey study of satisfaction and attitudes among the consumers of a public transportation company in Växjö; Länstrafken Kronoberg. The results from the empirical study have shown that public transportation is significant for society and the environment. Nevertheless, it appears that people are not willing to sacrifice the convenience of using the car for the cause of the environment; passengers would not give up their daily routines. The study has also shown that there are common factors and attitudes that determine why people choose to travel with public transportation. Travel time and availability of information has a crucial impact on public transportation. In the conclusion, ten simple solutions to attract more customers to use public transportation are presented