Transporter i vardagen : Konflikten mellan miljömedvetenheten och beteenden

How environmentally conscious people choose to transport themselves and why they choose the type of transport they do in their everyday life to get to various leisure activities, to pick up and leave the children at preschool and school and to be able to shop for food for the family is complex and depends on several different factors. The car, public transport and the bike are used at different times and for different purposes. Private car's contribution to carbon dioxide emissions and to the global warming is great. It contributes to emissions of climate gases and emissions of air pollutions, acidification of the environment, and the formation of ground-level ozone and contributes to noise and increased land use, and to meet the environmental goals that Sweden has adopted, more people need to switch to using public transport and the bicycle instead of the car. Public transport and the bike's advantage is that they are better off from the environmental point of view than using the car. In this study, the use of the means of transport and the reasons why environmentally conscious people use different modes of transport are described. The purpose of this study has been to investigate how environmentally conscious people in the two municipalities choose to transport themselves in their everyday lives and why they make the choices they make. In total, seven interviews have been conducted face to face. Four of the respondents are living in Karlstad municipality and the other three in Huddinge municipality. The collected material has been analyzed through a qualitative content analysis and a discussion has been conducted where the two theories Value-Belief-Norm theory and Pro-environmental behavior have been used to explain the respondents' choice of means of transport This study has produced several interesting results. The collected material indicates that there are several different factors that determine which means of transport are used. The amount of time, convenience and practicalities have proved crucial for the type of means of transport to be used. The result shows that the three factors interact but that the transport type differs. For transports that take place on a daily basis, such as getting to and from work, most respondents choose to take public transport or the bike, while the car is largely chosen for activities that are carried out weekly, such as shopping or bring their children for training and other activities. Keywords: Transport, Environmental awareness, Everyday life, Public transport, Car, Bicycl