Add to ORKGThe use of comparative advertising as an advertising technique is old, and the fast growing literature on this subject is an indication of the interest advertising practitioners and researchers have in this technique. However, this form of advertising remains controversial and past research on the effectiveness of comparative advertising has produced equivocal results.Bachelor of Communication Studie
The attached document may provide the author's accepted version of a published work
Comparative advertising is regulated under Article 55/1, b. (a)-5 of Turkish Commercial Code ("TCC")...
Researching into Singapore's advertising history is like being on an archaeological expedition....
The use of comparative advertising as an advertising technique is old, and the fast growing literatu...
In recent years, it has been evident that one form of competitive advertising gained in its importan...
2 Comparative advertising has been permitted in Germany in 2000. So far, advertising practitioners a...
This study examines it there is any difference in the effectiveness of comparative advertisements be...
The lucrative world of comparative advertising has been attractive to marketers, who seek economic t...
The thesis aims to study comparative advertising in a brand war. For further investigation, the diss...
The commodity market is not just about the commodity but largely about how one sells it, which in to...
This is a qualitative report on the comparison between the effectiveness of two different advertisin...
Advertising is an activity to communicate the value of a product to the community. One way to advert...
The paper examines whether the Asians and Westerners differ in their reactions to comparative advert...
19-27Healthy competition has the effect of bringing development. However, it turns ugly when it lead...
Perhaps one of the most interesting and topical discussions to emerge quite contentiously within the...
The attached document may provide the author's accepted version of a published work
Comparative advertising is regulated under Article 55/1, b. (a)-5 of Turkish Commercial Code ("TCC")...
Researching into Singapore's advertising history is like being on an archaeological expedition....
The use of comparative advertising as an advertising technique is old, and the fast growing literatu...
In recent years, it has been evident that one form of competitive advertising gained in its importan...
2 Comparative advertising has been permitted in Germany in 2000. So far, advertising practitioners a...
This study examines it there is any difference in the effectiveness of comparative advertisements be...
The lucrative world of comparative advertising has been attractive to marketers, who seek economic t...
The thesis aims to study comparative advertising in a brand war. For further investigation, the diss...
The commodity market is not just about the commodity but largely about how one sells it, which in to...
This is a qualitative report on the comparison between the effectiveness of two different advertisin...
Advertising is an activity to communicate the value of a product to the community. One way to advert...
The paper examines whether the Asians and Westerners differ in their reactions to comparative advert...
19-27Healthy competition has the effect of bringing development. However, it turns ugly when it lead...
Perhaps one of the most interesting and topical discussions to emerge quite contentiously within the...
The attached document may provide the author's accepted version of a published work
Comparative advertising is regulated under Article 55/1, b. (a)-5 of Turkish Commercial Code ("TCC")...
Researching into Singapore's advertising history is like being on an archaeological expedition....