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This project examines Singaporean consumers' response to advertisements featuring models of differen...
In the age of globalisation dominated by mass communication, the flow of information contributes to ...
Puffery is a legal advertising practice that has yet been identified as a problem in Singapore (see ...
This paper aims to compare the attitudes of consumers in Australia and Singapore towards TV advertis...
Purpose - Numerous studies investigate what contributes to advertising likeability; however, these a...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
This study reports the results of a survey conducted on TV viewers of India and Fiji to compare how ...
The use of comparative advertising as an advertising technique is old, and the fast growing literatu...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
This project explores the various incentives Singapore has in place to attract foreign academics wit...
Culture study has never failed to arouse arguments and discussions among scholars. Culture is divers...
This study examines it there is any difference in the effectiveness of comparative advertisements be...
This research paper studies the attitudes of Singaporeans toward the advertising of the rite of pass...
This thesis demonstrates that Thai, Thai-Australian, and Asian international participants have a str...
This thesis demonstrates that Thai, Thai-Australian, and Asian international participants have a str...
This project examines Singaporean consumers' response to advertisements featuring models of differen...
In the age of globalisation dominated by mass communication, the flow of information contributes to ...
Puffery is a legal advertising practice that has yet been identified as a problem in Singapore (see ...
This paper aims to compare the attitudes of consumers in Australia and Singapore towards TV advertis...
Purpose - Numerous studies investigate what contributes to advertising likeability; however, these a...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
This study reports the results of a survey conducted on TV viewers of India and Fiji to compare how ...
The use of comparative advertising as an advertising technique is old, and the fast growing literatu...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
This project explores the various incentives Singapore has in place to attract foreign academics wit...
Culture study has never failed to arouse arguments and discussions among scholars. Culture is divers...
This study examines it there is any difference in the effectiveness of comparative advertisements be...
This research paper studies the attitudes of Singaporeans toward the advertising of the rite of pass...
This thesis demonstrates that Thai, Thai-Australian, and Asian international participants have a str...
This thesis demonstrates that Thai, Thai-Australian, and Asian international participants have a str...
This project examines Singaporean consumers' response to advertisements featuring models of differen...
In the age of globalisation dominated by mass communication, the flow of information contributes to ...
Puffery is a legal advertising practice that has yet been identified as a problem in Singapore (see ...