Add to ORKGThis study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.Master of Business Administration (Marketing
A standardized approach to international advertising has long been proposed with an assumption that ...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
Much of the cross-cultural advertising literature indicates there are substantial differences in con...
The paper examines whether the Asians and Westerners differ in their reactions to comparative advert...
In a globalised world, marketers are increasingly forced to investigate how different marketing mes...
The use of comparative advertising as an advertising technique is old, and the fast growing literatu...
The lucrative world of comparative advertising has been attractive to marketers, who seek economic t...
This paper attempts to investigate the cultural values that have influences on consumers’ advertisi...
This project examines Singaporean consumers' response to advertisements featuring models of differen...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
This dissertation examined the efficacy of using contradictory propositions as a communication tool ...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
textThis study compares the cultural values that manifest themselves in beer-centered television ad...
This thesis addresses the topic of advertising strategy in the United States and Taiwan in 2008. The...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
A standardized approach to international advertising has long been proposed with an assumption that ...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
Much of the cross-cultural advertising literature indicates there are substantial differences in con...
The paper examines whether the Asians and Westerners differ in their reactions to comparative advert...
In a globalised world, marketers are increasingly forced to investigate how different marketing mes...
The use of comparative advertising as an advertising technique is old, and the fast growing literatu...
The lucrative world of comparative advertising has been attractive to marketers, who seek economic t...
This paper attempts to investigate the cultural values that have influences on consumers’ advertisi...
This project examines Singaporean consumers' response to advertisements featuring models of differen...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
This dissertation examined the efficacy of using contradictory propositions as a communication tool ...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
textThis study compares the cultural values that manifest themselves in beer-centered television ad...
This thesis addresses the topic of advertising strategy in the United States and Taiwan in 2008. The...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
A standardized approach to international advertising has long been proposed with an assumption that ...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
Much of the cross-cultural advertising literature indicates there are substantial differences in con...