How we see ourselves and others depend largely on everyday conversations and informal chats. In these conversations, people like to talk about other people and groups – for instance, the perceptions that native Dutch have of non-native Dutch are typically developed in conversations in which non-native people are nor heard. This kind of seemingly harmless communication within groups can play a key role in the development of conflicts between social groups. In this process, perceptions of others are influenced not only by what people discuss (positive aspects) but also by how they discuss this (at individual or group level). This dissertation reveals that a positive conversation about a Moroccan-Dutch person such as Najob Amhali has little ef...