What motivates players to write game reviews?

Experience goods are products and services that quality is challenging to observe before consuming. This characteristic of experience goods creates uncertainty about purchase decisions. Games are experience goods as well and players rely on reviews in order to make informed decisions. Game reviews’ have an immense impact on sales, purchase decisions, play experience, and even game design. Thus, game reviews can make or break a game. In order to examine the motivation behind writing reviews, a discussion with frequent reviewers about their reviewing behavior has been made. The results indicate some motivations are more prevalent than others in the context of games. The results can help designers and developers that build platforms where players write reviews to tailor reviewers and their motivations to write reviews.