This talk explores how Jewish Yiddish and Polish literature interpreted the image of Baal Shem Tov in the 20th century. Baal Shem Tov, the 18th-century founder of Hasidism, who developed some of his ideas during meditations in the Carpathians, became an important symbol in Yiddish and Polish secular texts. His figure is one of the points where Jewish and Polish narratives intersect. Reporters and tourists visiting the mountains during the interwar period, among them Warsaw Yiddish journalist Yoel Mastboym looked for traces of Baal Shem Tov in local towns and valleys. They were disappointed in the tourist industry, which, according to them, ruined Carpathian authenticity. Following the steps of Baal Shem Tov was their way to appropriate natu...