Mediatization of Da'wah in Disruption Era: Study of Islamic Da'wah in Social Media

Social media in the era of disruption has a very strong influence, almost all social and cultural activities involve the function of social media. That reality is what drives the emergence of the phenomenon of mediatization, namely the use and use of social media in daily activities, including the activities of Islamic da'wah. But the use of social media for the mediatization of da'wah, in practice is not without problems and obstacles. This study aims to find out and uncover: (1) Social Media as Da'wah Media; (2) Da'wah Content in Social Media; (3) Da'wah Strategies in Social Media. Based on the results of the study found several things as follows: (1) The most widely used social media for mediating da’wah is Yotube; (2) There are three categories of da'wah content in social media namely informative da'wah content, contemporary da'wah content, and controversial da'wah content; (3) There are two da'wah strategies on social media, namely the use of universal da'wah language and the selection of actual da'wah content. The results of this study are expected to contribute to: (1) Da'wah practitioners, as a guide in carrying out da'wah in social media; (2) The creator content, as a reference in presenting social media content that contains dawa; (3) Social media activists, as a basic construction in realizing the mediatization of da'wa