Pesan Dakwah Melalui Media Sosial Instagram (Studi di Forum Studi Islam As-shaaf Universitas Islam Riau)

The internet provides significant changes to people's lives today. The internet increasingly makes distance close and easy to express a desire. The emergence of various social media sites offers convenience in conveying information. This study uses the concept of preaching message Munir Amin. This study used a qualitative method with descriptive analysis presentation. Data is collected through observation, interviews, and documentation. The research subjects consisted of 2 people, selected using purposive sampling technique. The results of this study show that social media is becoming a new land for preachers to expand the reach of da'wah. At present the current of globalization is very rapidly developing. Instagram social media is one of the media used by the da'i as a tool to convey Islamic teachings. In addition to being utilized by da'i-da'i, Instagram is also used by religious organizations in disseminating da'wah content on social media such as those carried out by the As-Shaaf Islamic Studies Forum (FSI) of the Islamic University of Riau. FSI As-Shaaf delivered a message of da'wah communication through instgram. Da'wah message itself is all the teachings of Islam that are in the Book of Allah and the Sunnah of His Messenger which must be conveyed in the midst of society by monotheating Allah SWT both thoughts, actions, behavior. Akidah is the thought of believing in Allah SWT and believing in everything that is closely related to the pillars of faith. Shari'a is all acts related to Allah SWT such as worship, and actions related to humans (muamalah) such as the association of life between fellow humans, neighbors and other good deeds. Whereas character (moral) is an improvement of faith and Islam, namely behavior, actions, and attitudes of a Muslim