Use of social media in marketing

The main objective of this thesis was to present how social media is used in marketing. Social media plays significant role in the marketing strategy and helps to develop close relationship between business and customer Since the launch of internet audience have become rapidly dependent upon social media seeking different marketing content and information. Business organizations are using social media to advertise their products. Social media is utilized for different marketing segment and communication responsibilities, business research, prediction, public relations with strong communication. In this thesis different social media networks, business application, importance of social media in business strategy were discussed. If the business (company) is faced with different obstacles, social media is the best and the most important marketing strategy for developing an organization´s position