Add to ORKGAbstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees from two companies. A survey questionnaire was answered by 100 social media users which were also customers of the companies. The findings show that the...
There has been extensive research on social media and its effects over the last decade including: it...
There has been extensive research on social media and its effects over the last decade including: it...
There has been extensive research on social media and its effects over the last decade including: it...
Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creati...
Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creati...
Through social media marketing, the marketers capture the traffic and the attention of various custo...
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last...
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last...
The main objective of this thesis was to present how social media is used in marketing. Social media...
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last...
Companies are creating a virtual presence on social media as a response to increasing costs of tradi...
Companies are creating a virtual presence on social media as a response to increasing costs of tradi...
Companies are creating a virtual presence on social media as a response to increasing costs of tradi...
The purpose of this thesis was to gain an understanding of how the use of social media can build cus...
The purpose of this thesis was to gain an understanding of how the use of social media can build cus...
There has been extensive research on social media and its effects over the last decade including: it...
There has been extensive research on social media and its effects over the last decade including: it...
There has been extensive research on social media and its effects over the last decade including: it...
Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creati...
Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creati...
Through social media marketing, the marketers capture the traffic and the attention of various custo...
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last...
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last...
The main objective of this thesis was to present how social media is used in marketing. Social media...
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last...
Companies are creating a virtual presence on social media as a response to increasing costs of tradi...
Companies are creating a virtual presence on social media as a response to increasing costs of tradi...
Companies are creating a virtual presence on social media as a response to increasing costs of tradi...
The purpose of this thesis was to gain an understanding of how the use of social media can build cus...
The purpose of this thesis was to gain an understanding of how the use of social media can build cus...
There has been extensive research on social media and its effects over the last decade including: it...
There has been extensive research on social media and its effects over the last decade including: it...
There has been extensive research on social media and its effects over the last decade including: it...