Social Media Marketing

The scope of this thesis is to show the importance of usage of social media as a tool for marketing and expanding the business. Social media is a tool with which internet users build a smooth relationship between people around the world. A wide range of people are internet users and also the users of social media. As people spend their time on social media during their leisure time, this comfort psychology of the consumers must be utilized by the business entrepreneurs as an effective marketing strategy for the advertisement of their products and promoting their sales. A small business started by a single person can emerge out as a large company with the help of social media. The main aim of social media for marketing is to create publicity for their products and promote their sales