The article is devoted to the areas of diplomacy of the European Union, which are closely related to the human factor and the principles of human rights, tolerance and culture of peace. Particular attention is paid to theoretical and methodological problems of a new model of diplomacy, to the analysis of the concept of “humanitarian diplomacy” combined with the concept of “soft power.” The question is raised that modern humanitarian diplomacy is not limited to the provision of humanitarian assistance, but includes the protection of rights and freedoms, assistance to vulnerable persons, educational and cultural cooperation, social programs, and peacekeeping. The main directions, principles and tools of the EU humanitarian diplomacy are consi...