The third mission of universities: An investigation of the espoused values

An invisible revolution, known as the third mission, is claimed to be occurring within universities. Accordingly, the canonical missions associated with research and teaching have been integrated with the one aimed at territorial development. But do all universities conceive the third mission in the same way? This paper tries to elucidate which organizational orientations emerge by classifying the espoused values embedded within the statutes of 75 Italian universities. Using a qualitative content analysis, we highlighted four orientation patterns: first, need for coherence, focused on balancing public functions and third-mission activities; second, exploitation, focused on patent disclosure; third, openness, readiness to participate in external change and to satisfy external needs; and finally, old school, focused on entrepreneurial activities as a source of funding. This classification shows a more complex phenomenon for the institutionalization of the third mission with respect to a simple binary public–private opposition