In 2012, the Third Mission (TM) was introduced in the Italian university system such as institutional mission alongside the traditional missions of teaching and research. During 2013, the Minister of Education identified and proposed indicators and parameters aimed at periodic evaluation of the TM. In spite of the apparent simplicity of the TM definition, its declination and evaluation still raise many questions. The TM evaluation framework saw a series of trials which lead to a wide standardisation in the philosophy, methodologies and indicators, by defining an inappropriate model to establish the systematic comparisons between universities. The aim of this paper is to analyse the TM with a focus on the role of the universities to enhance...