The Role of Self-Control On Consumptive Behavior

Consumptive behavior is a human tendency that emphasizes the desire factor more than the need to consume something indefinitely regardless of its long-term benefits. Teenagers are often considered as a generation that has high enough consumptive behavior if they have low internal factors especially in self-control. This study aimed to examine the role of self-control on teenagers’ consumptive behavior in Purwokerto. The sampling technique used in this study was convenience sampling. This study used regression analysis tool. The results of this study have proven that self-control has a negative effect on consumptive behavior. Self- control needs to be a concern and act as a behavior controller before setting action so that the higher self- control, the lower the chance of actions that leads to consumptive behavior.Keywords: consumptive behavior; self-control; teenagers