Add to ORKGGiven the constant changes in the world and the ever-expanding range of products, marketers use a variety of methods to bring their products closer to consumers and get them to buy. In addition to planning, there is also impulsive buying, which refers to buying without prior planning. Impulsive buying is often accompanied by irrational thinking, a decision at the point of purchase without prior reconsideration of that decision. The aim of this paper was to investigate impulsive buying in more detail. Since most of the previous research focused on the impulsive purchase of everyday products, this research dealt with the impulsive purchase of clothing. When it comes to clothing, a large percentage of purchases fall into the realm of impulsive...