Consumers tendency to impulsive shopping

Ponašanje potrošača je proces donošenja odluke i djelovanja pojedinih potrošača prilikom kupovanja i korištenja proizvoda. Međutim, ono što ih bitno razlikuje jest činjenica da je svaki potrošač jedinstven i ta posebnost se ogleda u ponašanju, procesu kupovine i potrošnje. Proučavanje ponašanja potrošača daje odgovor zašto se pojedinci međusobno razlikuju u kupnji i korištenju proizvoda i usluga. Impulzivna kupovina i impulzivni kupci mogu se razmatrati kao produkti suvremenoga doba i pripadajućeg društva. Brojne inovacije oformile su impulzivne kupce kao nositelje impulzivne kupovine. Ovaj oblik bilježi rast u posljednjih nekoliko godina, a rezultat je ekspanzije suvremenih načina plaćanja putem kreditnih kartica, povećanja mreže bankomata, pojave i ekspanzije online trgovine i tv-prodaje te ostaloga. Impulzivni kupci mogu se razmatrati kao inovativni, znatiželjni i riskantni kupci koji su u potrazi za nečim sasvim novim, a pri tome kupovina za njih znači puno više od sušte kupovineConsumer behavior is process of decision making and actions of individual consumer when buying and using the product. However, what makes them different is the fact that every consumer is unique and this uniqueness is reflected in behavior, the process of buying and consumption. The study of consumer behaviour gives us the answer as to why individuals differ in the purchase and use of products and services. Impulsive shopping and an impulsive shoppers can be considered as products of the modern age and the corresponding society. Numerous innovations formed impulsive buyers as holders of impulsive buying. This form records growth in the last few years, and the result is the expansion of modern modes of payment via credit cards, ATM network increases, the appearance and expansion of online shops, tv sales and other things. An impulsive shoppers can be considered as an innovative, curious and risky shoppers who are looking for something completely new, and purchase for them means a lot more than the bare purchases