Novinarjevo delovanje v socialistični Jugoslaviji

In this paper, we analyse the language game “the journalist as a socio-political worker”, which was the professional label for journalists’ action in the former socialist Yugoslavia. The text is divided into two main parts. The first part uses a historical-conceptual method to analyse the mentioned formulation in normative texts, covering programmatic and engaged texts produced at the time. This approach seeks to enter into the meaning of the term from the inside, into the pulse and spirit of the time, and above all to understand what its creators wished to achieve and communicate with this expression. We find that journalism and the journalist’s action as a socio-political worker were understood as an important political factor, as a political force on one hand contributing to the development and implementation of a new socio-political order, i.e., a socialist community based on self-management and, on the other hand, the journalist who through their own products tried to influence the broader consciousness of the masses, as manifested through the idea of the education for the new man: the self-manager. The second part of the paper complements the first since through the qualitative method of in-depth semi-structured interviews with former journalists who had been professionally active in the Socialist Federal Republic of Yugoslavia, and via their recollections, we continue to internally reconstruct the meaning, understanding and use of the formulation at that time. In particular, we observe the relationship with politics that the concept essentially contains. Empirical analysis thus led us to different conclusions: some interviewees (the minority) described the term affirmatively, that the journalist as a socio-political worker had a special mission, while most approached the use and meaning of the expression with a critical distance, namely, that the journalist as a socio-political worker was harnessed to the needs of daily politics and thereby seen as non-autonomous in their labour and actions.V prispevku analiziramo jezikovno igro \u27novinar kot družbeno-politični delavec\u27, ki je bila profesionalna oznaka za novinarjevo delovanje v nekdanji socialistični Jugoslaviji. Besedilo je razdeljeno na dva osrednja dela. V prvem razdelku se z uporabo zgodovinsko-pojmovne metode lotevamo analize izraza v normativnih tekstih, kar zaobjema programska in angažirana besedila, ki so nastajala v takratnem času. S takim pristopom skušamo v p omen izraza vstopiti notranje, v utrip in duh časa, predvsem pa razumeti, kaj so z oznako njeni ustvarjalci želeli doseči in tudi sporočiti. Ugotavljamo, da sta bila novinarstvo in novinarjevo delovanje kot družbeno-političnega delavca razumljena kot pomemben politični dejavnik, kot sila, ki po eni strani prispeva k razvoju in izvedbi novega družbeno-političnega reda, tj. samoupravne socialistične skupnosti, po drugi strani pa novinar z lastnimi izdelki vpliva na širšo zavest množice, kar se izkazuje skozi idejo izobrazbe in vzgoje novega človeka: samoupravljavca. Drugi del prispevka je komplement prvemu, saj s kvalitativno metodo poglobljenega polstrukturiranega intervjuja z nekdanjimi novinarji, ki so profesionalno delovali v Socialistični federativni republiki Jugoslaviji, in skozi njihovo spominjanje nadaljujemo notranjo rekonstrukcijo pomena, razumevanja in rabe izraza v takratnem času. Še posebej smo opazovali odnos s politiko, ki ga koncept esencialno vsebuje. Z empirično analizo smo tako prišli do različnih zaključkov: nekateri intervjuvanci so izraz orisovali afirmativno, da ima novinar posebno poslanstvo, večina od njih pa je do rabe in pomena izraza pristopila s kritično distanco, da je novinar vprežen v potrebe dnevne politike in tako v svojem delovanju viden kot neavtonomen