Cultural divisions of the modern world, the coexistence of collectivist attitudes and individualism, shape the richness of diversity, which in itself can be a source of development and progress. The condition for using the potential of diversity is the ability to exchange ideas and opinions. An open-minded dialogue is necessary. Unfortunately, current situation creates negative side of cultural diversity. Instead of creative dialogue, we can observe the phenomenon of stronger isolation of people and their communities, called personalization. It significantly shapes the conditions for development processes, quality of co-existence and the possibility of cooperation, while these aspects are necessary for achieving any real change. Above all, ...