Add to ORKGThe main aim of this paper is to explore more in depth the role of social media in selling processes by business-to-business (B2B) companies. To achieve this goal the paper undertakes an exploratory case-study of a mechanical company actively using social media and web technologies to start and develop customer relationships and pursue sales opportunities. The case-study is analyzed through the IMP approach, which emphasizes the role of interaction and the interdependencies of resources and activities within dyadic and network relationships. Specifically, this paper attempts to rely on recent developments on the themes of interaction and business networking
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Social media is a new, yet very prominent concept in present marketing communication. It has been gr...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
The main aim of this paper is to explore more in depth the role of social media in selling processes...
The main aim of this paper is to explore more in depth the role of social media in selling processes...
In recent years, the rise of social media received significant importance in marketing research and ...
Studies argue that the adoption of social media sites in business organisations in the Business-to-B...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
In recent years, the rise of the digital transformation received significant importance in Business-...
Digitalisation has increased the importance of online forms of marketing. In the past decade, social...
In recent years, the rise of social media received significant importance in marketing research. Soc...
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B) organizations....
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B) organizations....
The objective of this study was to discover how social media is used in different stages of the B2B ...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Social media is a new, yet very prominent concept in present marketing communication. It has been gr...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
The main aim of this paper is to explore more in depth the role of social media in selling processes...
The main aim of this paper is to explore more in depth the role of social media in selling processes...
In recent years, the rise of social media received significant importance in marketing research and ...
Studies argue that the adoption of social media sites in business organisations in the Business-to-B...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
In recent years, the rise of the digital transformation received significant importance in Business-...
Digitalisation has increased the importance of online forms of marketing. In the past decade, social...
In recent years, the rise of social media received significant importance in marketing research. Soc...
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B) organizations....
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B) organizations....
The objective of this study was to discover how social media is used in different stages of the B2B ...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Social media is a new, yet very prominent concept in present marketing communication. It has been gr...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...